From the time we were babies, we’ve used simple keywords to express our needs—words like “milk” or “mom” to get our point across quickly. Today, keywords still serve this essential purpose, but now they’re a core part of marketing strategies. To drive traffic, we need to anticipate the keywords consumers might use to find what they’re looking for. With that in mind, we’re introducing the most beginner-friendly SEO tools that can help you identify and leverage these keywords, making it easier to reach your audience and enhance your online presence. I’m also sharing 3 super-practical Google Chrome extensions that can help you find the best tools for your needs!
🛠️ 3 Beginner-Friendly SEO Tool Recommendations
Tool #1: Keyword Research Tool — Google Keyword Tools
As the largest search engine globally, Google offers various keyword research and optimization tools, such as Google Ads and Google Trends.
🔹 Google Ads Keyword Planner
Google Ads is a widely-used advertising analysis tool that includes a “Keyword Planner.” You can access it with a Google Ads account, and it helps analyze monthly search volume, competition level, and cost-per-click (CPC) for keywords.
This tool’s highlight is its ability to analyze traffic performance for paid keywords. When combined with other SEO tools, it provides a more comprehensive view of ad performance and SEO impact, compensating for limitations of individual tools.
🔹 Google Trends
Google Trends is not only great for tracking brand search trends but also for exploring keyword shifts over time!
Google Trends provides insights into a keyword’s popularity across different periods and regions, helping website managers identify the best keywords for SEO goals.
Tool #2: Website SEO Checker — PageSpeed Insights
Google PageSpeed Insights (PSI) is a free tool provided by Google. It evaluates user experience on both mobile and desktop versions of a site and checks whether it meets Google’s Core Web Vitals standards (LCP, FID, CLS).
PageSpeed Insights assesses several elements of a website, including:
- User experience
- Website speed
- Response time
- JavaScript performance
- Third-party program efficiency
- Many more
After testing, PSI lists potential issues affecting low scores, allowing you to make targeted fixes and improve your site’s SEO status.
💡 Pro Tip:
If PSI shows green values across its metrics, your website is in good shape, and there’s no need to stress over minor score variations. Focus instead on optimizing higher-impact areas!
Tool #3: Comprehensive SEO Tool — Ahrefs
In addition to keyword analysis, Ahrefs is a robust, all-encompassing SEO tool! It’s a must-have for SEO professionals worldwide, covering needs from keyword research to competitor analysis, traffic and rank monitoring, and site audits.
Compared to tools like SEMrush or Raven, Ahrefs offers better support for Chinese, making it ideal for users in Taiwan. Their tutorial blog also makes it easy for beginners to get started. Below are two powerful features Ahrefs offers beyond keyword analysis:
🔍 Site Explorer
Site Explorer is Ahrefs’ core feature. It provides a comprehensive view of competitor website metrics, including domain authority, backlink quantity, organic traffic, and top keywords. The data from Ahrefs Site Explorer lets you analyze:
- Competitor site authority
- Number of backlinks and their sources
- Competitor keywords and the traffic they bring in
🔍 Site Audit
Ahrefs’ Site Audit feature allows you to assess your website’s health, identifying technical issues that may affect your rankings. Enter your URL into Site Audit, and it will point out areas for improvement, like missing titles, large image files, indexing issues, and redirect errors.
Based on our experience, Ahrefs offers five essential features worth the investment:
- Analyzing competitor backlinks
- Researching competitor keyword strategies
- Uncovering new keywords to expand your market
- Comprehensive site SEO audits
- SEO rank change tracking
🔌 3 Must-Have SEO Chrome Extensions
📗 SEO META in 1 CLICK
This extension lets you quickly view SEO information for any webpage. With just one click, you can check meta descriptions, titles, keywords, URL, and H tag settings, covering essential SEO data.
A unique feature is its ability to count images, list ALT text for images, and provide image links. Just hover over a link to see which image corresponds to it on the page.
📘 Lighthouse
Lighthouse is a developer tool by Google that analyzes website performance and includes an SEO audit feature (even for unpublished test pages!). It evaluates loading speed, user experience, and other metrics while offering optimization tips to help you identify improvement areas for your site.
📙 Ahrefs SEO Toolbar
As the name suggests, the Ahrefs SEO Toolbar is a free Chrome extension by Ahrefs. A highlight of this tool is its one-click access to domain rating (DR) and URL rating (UR), making it perfect for quickly assessing competitor sites without having to open separate tabs.
Our team often monitors the following metrics:
- SEO Bar: Site DR/UR data
- On-Page SEO Report: Page structure, indexability, and images
- Link Tracking: Observing internal and external dofollow and nofollow links
That’s our roundup for today! I hope this information helps you take your marketing strategies to the next level.
If you enjoyed today’s tips, please “Like 👍,” “Comment 💬,” and “Share 🔁” to support me!
Bonnie C 
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